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Sales Strategy and Culture
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Much of our focus at Aorta Sales is based around individual effectiveness, ensuring that the individual sales resource has the correct training, tools, attitude and competence to be successful.
Here though, we look at the organisational needs.
- Where is the organisation heading?
- Is the sales strategy clearly defined, communicated and understood?
- Not only externally, but very importantly, internally, within the sales team.
- Does the sales team understand their goals, parameters and 'rules of engagement'?
- Can the sales staff count on the support of management, colleagues and subordinates, 'back at base' to deliver to their commitments?
- Would different Company Directors, if independently asked, all position the Company's strategy, products and servcies in the same way? Or is there doubt? Disagreement? Confusion?
At Aorta Sales we understand the challenges inherent in all the above and have a veritable host of specific collateral, material, knowledge and expertise to work through these issues ensuring that the salesforce can focus on just what it's supposed to be focussed on ........ promoting and selling the company offer.
Articulation
Articulation has been identified as the single biggest area in which companies can lose corporate momentum. For SMEs, articulation can be lost in translation between owner and sales force.  more |
| Proposition Articulation
Every individual in your organisation needs to share a common understanding of the ‘personality’ of your products and services. This is particularly important for your sales people. more |
| Improving your pitch
An elevator pitch (so-called because it can be delivered in the same amount of time you would spend in an elevator with someone) is a short, punchy overview about your product, service or project. more |
| Competitive Analysis
Competitor analysis is a crucial part of corporate strategy, whether you are an SME or a multi-national organisation. more |
| Sales Prevention
Every organisation with more than one person on the payroll has a Sales Prevention Officer. Who’s yours? more |
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